About Payal Singhal
A leading South Asian fashion designer, she started her journey in fashion from a young age of 15 and launched her eponymous label in 1999. Her signature style resides in contemporary Indian wear, merging traditional outlook with a global appeal. The design house niche brings the refreshing twist on Indian Bridal and Occasion wear, with a flare of minimalism mixed with elegance. The brand’s aesthetic emphasis on wearability, comfort, value for money and effortless impact.
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Payal Singhal's Pret Line
While history and culture are starting points, tradition is approached with a renewed outlook to give every collection present day relevance. The real MVP of #PSPret is its ability to transition from occasion wear to work wear to vacation wear, with a quick swap in styling. This includes, dhoti sarees, lehengas, suits, and kurta sets. A key element of the collection is the novel outlook on styling drapes, a staple silhouette form in the Indian subcontinent. The collection starts a conversation on crasting tough and delicate elements in the choice of design, fabric and print. Taking inspiration from the generations behind, Pret Collection features modern minimalistic and vintage designs for an effortless statement.